Promoting Your current Product/Website: 5 Vital Guidelines.
Maybe you have visited an internet site that had at least 5 different fonts or a back ground color that made the font very difficult to read? (i.e. white back ground with yellow font)
This type of website is a disaster--the form of website that'll immediately send a note to your web visitors that says, "Our company/organization isn't professional enough to have a decent website" ;.The underlying message is, "Our company doesn't care that much about your business" ;.
This is actually the last message you intend to send as a business owner, so go over these ideas to ensure you are incorporating the fundamentals of professional design.
1. Create a professional feel for the advertisement/website.
What does this mean? It indicates having one consistent font that's easy to read. It indicates labeling your links clearly in order that others can simply navigate your site. It indicates having a steady theme to all of your pages so that your ad/site features a unique style and feel--one that's not cluttered by unreadable fonts!
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It indicates balancing images, text, and empty space; too many pictures or too much text makes your ad/website look way less appealing; remember it is GOOD to have some empty or white space.
Don't forget the fundamentals: grammar, punctuation, and spelling--nothing can make you look more unprofessional faster than poor written communication! Get your projects proof read by way of a professional.
2. Organize your information concisely.
Most people searching the web want to get what they want quickly; they don't want to spend hours and hours reading through long paragraphs on your own website to get what they are looking for. Use bullet points or break up your information into small paragraphs. Use bold text to emphasize the truly important ideas or products. When someone only spent a few minutes on your own website, they ought to have the ability to browse the bold text and have a fundamental idea of what it's about.
Have others look at your website/advertisement and ask what their first impression is without reading any one of it; you might be surprised to get that people are overwhelmed by too many words and insufficient white space. Adhere to the fundamentals and present your information in a way that anyone could easily understand. This leads to another tip:
3. Communicate your information at the 5th grade level.
Yes, it's true. Even on the web we still need to help keep things as simple as possible. Avoid big words or fancy language--even if your ad/website is catered to an educated audience. Most people just want the fundamentals about your company or product--if they need extra information, ask them to contact you via email or phone.
4. Make use of a Professional Color Scheme.
Dark backgrounds with light text tend to check the most professional. When you yourself have to use a white background, work with a dark font that's easy to read like Navy or Black. Red might not be dark enough unless it's a richer shade. If you are trying to incorporate a color theme to your advertisement/website, use as few colors that you can (i.e. 2-3). If you design a business logo yourself, incorporate the above mentioned tips. If your logo is on a business card make sure that your name and contact information are the greatest and boldest thing on the card.
5. Always ask others to provide you with feedback concerning the usability of your website.
Find out how to produce a survey that you can post on your website to gather this information. Yahoo sitebuilder makes it very easy to include forms and gather information. You may want to think about switching to the program if your sitebuilding software isn't user friendly.
Especially, remember this: Your advertisement/website sends a primary message to your web visitors about how professional you are, so spend enough time to make your projects the best it may be.
Jill Stewart Tabatabaei graduated from Brigham Young University in 2005. During her last semester, she worked as a PR intern for Intermountain Health Care where she was responsible for designing adverstisements and promoting events.
She learned a great deal about design in her Computer courses at BYU. She received the utmost effective score in her class on a newsletter she created using Microsoft Publisher.